The Super Bowl, the pinnacle of all major American Championships, is arguably one of the most important days for companies all across the globe to boast about, and gain awareness for their products and services to a nation wide audience.
On average companies all over the world will spend $7 million for just a 30 second advertisement. But why do companies spend so much money for just a 30 second ad? The truth is there is no bigger national stage for a company to reveal new products to the entire world. For the last 56 super bowls Budweiser has spent $475 Million dollars on advertisements Budweiser will earn an extra $96 million from their super bowl ads, receiving a return on their advertising investment of 172 percent.
According to the Philadelphia Inquirer, The Super bowl gives advertisers the ‘instant awareness’ they want to sell their product. About 76% of likely Super Bowl viewers in the U.S. say they’re excited for the ads. Why should companies invest in super bowl ads ? The Super Bowl is one of the most-watched television events in the United States, attracting a massive and diverse audience. This provides companies with an unparalleled opportunity to showcase their brand to millions of viewers simultaneously.
Furthermore, Super Bowl ads often feature celebrity endorsements or collaborations, further increasing their appeal and drawing attention to the brand. By leveraging the star power of well-known personalities, companies can enhance the visibility and credibility of their message, helping to forge stronger connections with consumers. Also, the competitive nature of Super Bowl advertising adds another layer of excitement for companies. The anticipation surrounding which brands will deliver the most memorable and effective commercials creates a sense of anticipation and excitement among viewers, ensuring that Super Bowl ads become a topic of conversation long before and after the game.
Overall, investing in Super Bowl ads is not just about reaching a wide audience; it’s about seizing a unique opportunity to make a significant impact on consumer perceptions, drive brand awareness, and ultimately, drive business growth.
